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As you may be aware, the global economy is currently in a state of flux. It has been for some time now, but things are starting to settle down and we can see that things are looking up. However, there has been a lot of uncertainty over the last few months and it could take some time before things start going back to normal. With this in mind, businesses need to ensure that they are using every tool possible to their advantage.

The question that many people ask themselves is whether their business should rely on organic or inorganic growth. It depends on their current situation and what they want out of their business.

Organic growth

An organic growth strategy involves using social media platforms like Facebook, Instagram, Twitter and Pinterest to reach potential customers organically through content marketing and SEO strategies.

This strategy is great for companies that are just starting out because it’s free and takes time for results to show up. However, this type of growth is slow and can take years before you start seeing results from it!

Inorganic growth

On the other hand, an inorganic growth strategy involves paying for ads on social media platforms such as Facebook, Instagram or Google Ads (formerly known as AdWords). These ads are usually seen by millions of people within minutes because they appear at the top of search results!This type of growth is great for startups because it’s fast and can show results within days or weeks. The downside is that it can get expensive if you don’t know what you’re doing! It’s important to note that a successful company will use both inorganic and organic strategies together to reach their goals.

Inorganic growth is one such tool that many businesses should be using right now. This is because it allows you to reach out to new audiences without having to invest too much time or money into building relationships with these people first. This means that even if your business is currently struggling financially, you can still build new customer bases at a very low cost and with minimal effort on your part.

In order to do this effectively though, you will need to make sure that your marketing strategy includes video marketing as one of its main tools. Video content is one of the most effective ways to get your message across quickly and effectively while also making it easy for people to understand whatyou are trying to sell them. In fact, a recent eMarketer study found that the majority of US marketers believe that video marketing is one of the most effective ways to reach their audiences and drive conversions.

So what can you do to make sure that your video marketing efforts are as effective as possible?

Here are some quick tips: